Your JTBD research workspace, sharpened by AI.
Product Intel is where your team runs customer interviews and works out the Jobs to be Done together. Upload a recording, take notes side by side, and build the debrief. The AI reads the transcript first and drafts the forces, so you start from a draft instead of a blank page.
Bring one interview and see how far it gets you.
Everything a JTBD interview needs, in one place.
Upload the call's recording, read it back in minutes
Upload the audio or video from any interview. Product Intel transcribes it with speaker labels and clean timestamps, so you can jump straight to the moment that mattered.
Notes from everyone who sat in the room
Each teammate gets their own board and writes down what they heard. Notes stay attributed, so weeks later you still know who caught the pattern first.
Work out the four forces together
Push, pull, anxiety, and habit, each tied to the quote and the timestamp behind it. Run the debrief as a team, three quiet minutes each, no one talking over the analysis.
AI does the first pass, your team makes the call
The model reads the transcript and marks the forces it thinks it found. You keep the good ones and drop the rest. It reads your debrief before the next run and gets closer to how your team thinks.
A private feed that keeps everyone current
Every recording lands in a team podcast feed. People who missed the call subscribe and listen on the commute, so the whole team hears the customer in their own words.
Bring your next interview.
Set up a workspace in about a minute. Add your team when you're ready.
Create your workspace